J’aime à Paris
Paris City Hall just announced the winners of its annual condom
competition. This year’s design had to be simple enough to fit on a
condom wrapper. This year’s grand winner, Sébastien Souryi wanted his design, J’aime à Paris, to be a memorable
mix of visual and verbal, applicable to Parisians and visitors alike. Look for
it on the packaging of the 350,000 condoms that will be distributed by the City
of Paris this year. The visually astute will quickly notice that the image
forms a heart when turned upside down.
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J’aime à
Paris
Paris Capotes Création 2012 - 1st Place, Sébastien Souryi
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T’es cap ?
Second place went to Stéphane Mehl for his double entendre T’es cap ? design. T’es
cap? - a rallying cry? 'Do you have a condom?' (capote, or cap), or challenge, ‘Are you capable?’ Mehl’s design is simple, yet purely linguistic.
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T’es cap ?
Paris Capotes Création
2012 - 2nd Place, Stéphane Mehl
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Il paraît qu’il y a une fête ce soir
Finally, Mathilde
Le Goff releases her inner party girl with her colorful Il paraît qu’il y a une fête ce
soir ? (I hear there’s a party tonight ? ).
She explains every occasion is a good one to have a condom on hand … especially
when there’s a party.
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Il paraît qu’il y a
une fête ce soir !
Paris Capotes Création
2012 - 3rd Place, Mathilde Le Goff
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First place winner Souryi will receive an iPad and his design in circulation, Mehl and Le Goff will each receive 120 condoms, equivalent to the estimated annual consumption of French adults.
